Interior Design

Zooki and CASA Paradox present The Festive Edit in association with People for Animals (PFA)

Shop from The blown glass limited edition series by People For Animals & be the Voice of the cause

ZOOKI AND CASA PARADOX STORES, LEVEL ONE, THE CHANAKYA, NEW DELHI

18th to 26th October 2018

 

New Delhi, 18th October 2018: It is the festival of caring and sharing, a moment when good triumphs over evil and the lights for Diwali herald a new dawn. That time of the year when those with a voice fight for the mute and festive gifting becomes an occasion to support causes closest to one’s heat.

 

In keeping with the spirit, Casa Pop led by Raseel Gujral Ansal and Zooki, a multi designer store by Charu Singh host an exhibition of not just their own festive collections but also a very exceptional and endearing collection of hand blown glassware crafted by Indian artisans for PFA (People for Animals) under the creative direction of Smt. Maneka Gandhi, honorable Minister for Women and Child Welfare, Govt of India.

These are beautiful hand blown colored wine and water glasses inspired by the world famous Italian Murano glass. The limited edition glasses offer a great opportunity for the discerning to own and cherish these beautifully crafted pieces. Proceeds from sales will help fund the 36 hospitals and animal shelters run by the NGO, People for Animals.

 

Says Smt. Maneka Gandhi, Diwali is the time you could invest in unique gifts of social importance. Products that not just grace your home but also support a cause closest to your heart. My request to everyone is ‘always buy festive gifts from NGOs who work in the field to help the helpless and be part of their cause. . We are happy to present a limited edition of hand blown glassware this Diwali.”

 

For the last two years PFA has been working with artisans from Firozabad in India to develop the most beautiful glass in consultation with renowned artist, Momin Latif. While India has a tradition of making exquisite glass bangles, our heritage of blown glass making is dwindling. Especially since collectors prefer to buy imported glassware for their homes. Gradually, the artisans of Firozabad, not finding the craft lucrative, are unfortunately turning away from this age old indigenous craft of hand-blown glass making.

 

It was time for someone to put their energies into upgrading glass making in India and PFA has done so. With Momin Latif they chose the best artisans and trained them over a period of two years to develop water and wine glasses. From being pipette makers for laboratory equipment, they have become artists who have produced glass- ware that is truly comparable to Murano glass in its finesse and finish.

 

Raseel Gujral Founder of CASA Paradox articulates, ”Casa Pop is coming forward to support PFA as this cause is close to my heart. Animal welfare is intrinsic to the well being of our planet. People like us with means have to be the voice. Besides I also admire the various creative campaigns led by Mrs. Gandhi that give an expression to the hand made heritage of India.  Animals, meanwhile are also my most endearing muses and this season you can see them all over our wall paper, art, products and resort wear.”

 

For this festive edit, Casa presents a collection for a home that happily speaks a strong and vibrant design language. Monochrome lines meet bold colors as animal and floral prints dot this collection. Soft pastel rose meets  fresh reds as exquisite cushions, table ware, art d’objets and knick knacks get set to jazz up your home.

 

Charu Singh Founder of Zooki further adds, ”This amazing collection is the culmination of Mrs. Gandhi’s dedication to animal welfare, the sterling support of her NGO to the cause and her own eye for creative endeavors. As a family we support the commitment to prevention of cruelty against animals and their rehabilitation.”

 

A multi brand store that endeavors to scout new talent, house new names and emblazon the look with bold cuts and silhouettes, Zooki formally launches their first bridge to couture store at The Chanakya with this festive edit.  For Diwali this year, Zooki recommends women to combine free spirited shirts with lehengas, wear a lot of florals and bring back the romance of hand woven silks.

 

This beautiful initiative, with the help of the appreciation of patrons, is bound to infuse a new lease of life in the preservation and promotion of the hand-blown glass craft of India. Besides support the 36 hospitals that heal over a 1000 animals each month in their facilities.

 

About PFA:

Animal welfare is not just about animals. It is about us. Our living conditions, our children, our earth. Cruelty to animals has a significant and irreversible impact on human health, economy and environment.

People for Animals also known as PFA is India’s largest animal welfare organization with a nationwide network of 26 hospitals, 165 units and 2.5 Lakh members. We work to rescue and rehabilitate sick and needy animals. We set up and run shelters, ambulance services, sterilization programs, treatment camps and disaster rescue missions for animals. We conduct education programs in schools, fight cases in court and lobby on animal issues in parliament. At present, we have a nationwide network of 165 units, 26 hospitals and 60 mobile units.

PFA aims to have an animal welfare center in each of the nation’s 600 districts.

 

 

 

About Casa Paradox

The name “CASA PARADOX” defines fine living. The brand embodies global refinement and an indigenous design sense, reflective of a contemporary & timeless design.

Casa Paradox was founded in 1993 by Raseel Gujral Ansal & Navin Ansal to take care of the retail end of the business of design. Casa Paradox is the place where all high end interior design ideas can find their expression. The designer furniture store showcases unique pieces that highlight the intrinsic quality of both the traditional and a new India and hosts a truly stunning array of topical pieces in an exciting range of colours and styles which are customizable based on client requirements. Our benchmarks for quality craftsmanship coupled with design innovation makes every piece a collectable and every collection an artistic legacy. The brand was India’s first to exhibit at the eminent Maison et Objet Paris show, in 2013, and was thoroughly appreciated by aficionados from world over. Casa Paradox is exploring franchise model expansion to launch in newer markets worldwide

In a synopsis, Casa Paradox endeavors to constantly better its best, and continue to be recognized as India’s foremost Lifestyle brand.

 About Zooki:

A multi brand store for women clothing, jewellery and accessories, Zooki is a platform for carefully curated eclectic designs. The product range focuses on dovetailing India’s rich heritage of textiles and embroideries with contemporary, innovative silhouettes and global trends. Zooki is proud to display the work of fresh, young talent alongside the established runway labels. Zooki caters to the well-informed, globe-trotting, fashion forward and image conscious women who are influenced by international icons but equally appreciate India’s intrinsic strengths in design and fashion.

 

Leave a Comment