New Delhi, 13 February 2015: Casa Paradox, the celebrated brand in the world of design and innovation unveils its exclusive prêt diffusion, Casa POP Home & Fashion at the India Design 2015 at the NSIC Exhibition grounds, Okhla, New Delhi. The all-new showcase is a composition of handpicked products, along with new offerings in design innovations, by Raseel Gujral Ansal herself. This one-of-a-kind retail concept presents a range of limited edition pieces that ferment the brand’s legacy whilst ensuring it appeals to the trendy and vibrant urban consumer.
Raseel Gujral Ansal’s vision for pop and its realization extends beyond all creative canvases and finds expression from canvas onto chic furniture pieces and further onto soft furnishings, accessories, apparel and onto your own person encompassing all aspects of home to the individual with Customizable Casa Pop wall art and Wall Paper supplementing our design capabilities to transform any space instantly and in the most interesting manner. Continuously enhancing the variety, a distinctively designed array of luggage pieces and crockery will be added thereby injecting a punch of drama into a niche void in the lifestyle space and allowing us to extend the same for bulk orders comprising Weddings, Corporate Gifting, Export to any other event that may require memorable ideas.
As the brand’s unique concept is fulfilled via dedicated showrooms, alongside our own e-retail channel for the intriguing online shoppers, for the first time ever, we also explore “Franchises’ for our brand as well as the ‘Shop in Shop’ concept pan India and international.
Casa Pop Home & Fashion will be showcased at The INDIA DESIGN 2015 in the Decoration Pavilion (Stall number 34 & 37) at the NSIC Exhibition Grounds, Okhla, New Delhi between the 13th to the 15th February 2015.
The Casa Pop collection retails at the Casa Pop Showroom at The Ambience Mall, Vasant Kunj as well as The Gallery on M.G, MG Road and will shortly be launched at Raghuvanshi Mills, Parel, Mumbai. Additionally, Casa Pop retails online exclusively on our e-commerce portal www.casa-pop.in
Raseel Gujral Ansal Worxx is the brainchild of Ms. Raseel Gujral and her husband Mr. Navin Ansal. The company was founded with the objective of carrying out the business of Architecture & interior design and the production of furniture & home accents. It transforms the lifestyle of its clients, by providing a space that is novel yet familiar, with the only constant being luxury and elegance.
Under the umbrella For over two decades, Raseel Gujral has been creating palatial spaces for her clients and in the process has created a niche for herself in the field of lifestyle design. She has been the creative genius behind some of the most spectacular celebrity homes in the country. Raseel Gujral skillfully orchestrates her sense of style into the various elements of design in all her projects, creating an environment that is reflective of sophistication yet a vibrant persona. Be it the home of a connoisseur or her own chain of life style boutiques, Ms. Gujral adorns them with her immaculate sense of style and glamour.
In a synopsis, Raseel Gujral Ansal Worxx constantly betters its best and continues to be recognized as India’s foremost Lifestyle brand with Casa Paradox achieving the recognition of an iconic brand and Casa POP benchmarking a prêt diffusion.