Raseel Gujral Ansal for Casa Paradox Introduces

‘CASA POP FASHION’

High Voltage Living.. for the Urban Diva

New Delhi, 16 December 2014: Raseel Gujral Ansal for Casa Paradox, the celebrated brand in the world of design and innovation, for the first time unveils an exclusive fashion line, Casa POP Fashions at the Ambience Mall, Vasant Kunj, New Delhi. The all-new showcase from the House of Casa is a composition of design innovations by Raseel Gujral Ansal herself. This one-of-a-kind fashion concept presents a range of limited edition apparel, jewelry and accessory pieces that ferment the brand’s legacy in vivacious glamour whilst ensuring it caters to all consumer segments.

Sparking a multitude of creative advancement, Raseel Gujral Ansal presents design collaborations with Mynah, Swati Uberoi and Dabiri to present an array of fashion apparel comprising embroided and Swarovski encrusted stoles, palazzos, silk pashminas and embroided t-shirts along with exquisitely designed blankets with coordinated hot water bottles, bedspreads and discerningly elegant cord phones and ceramic stools. Partnering with the philanthropic initiative of Princess Diya Kumari of Jaipur and jeweled marvels of Ravi jewels, Casa Pop Fashion also introduces intricately crafted pankhis, thal posh’s, shingaar accessories aswell as exquisite jewelery.

Casa Pop Fashion with its all-embracing personality is aimed to appeal to the young, trendy, vibrant urban consumer from the age of 18 to beyond. Carrying an unparalleled design catalog of pocket squares, cufflinks, sherwani and kurta buttons for men aswell as tunics, ganji’s, shararas, potlis for women.

Supplementing the variety, Casa Pop Fashion encompasses a distinctively designed array of luggage pieces by Avocado titled ‘Daj and Waari’ and will soon embrace exquisitely crafted crockery. The brand’s unique concept will be fulfilled via a dedicated showroom, alongside its own e-retail channel for the intriguing online shoppers. Besides a variety of bespoke in-house collection, Casa Pop Fashion houses an eclectic mix of design collaborations with revered brands including Namrata Kumar, Amethyst, Takshila and Tiatro among others.

Casa Pop Fashion will be showcased at The Ambiance Mall, Vasant Kunj Wednesday 16th December, 2014 onwards with our F&B partner Re Café preparing signature drinks themed to the event.

The Casa Pop and Casa Pop Fashion collection retails at the Casa Pop Showroom at The Ambience Mall, Vasant Kunj and at The Gallery on M.G, and will shortly be launched at the Raghuvanshi Mills, Lower Parel, Mumbai.