Raseel Gujral Ansal for Casa Paradox Introduces

‘CASA POP’

High Voltage Living.. for the Urban Diva

New Delhi, 12 November 2014: Casa Paradox, the celebrated brand in the world of design and innovation for the first time unveils its exclusive prêt diffusion, Casa POP at the Ambience Mall, Vasant Kunj, New Delhi. The all-new showcase from Casa Paradox is a composition of handpicked products, along with new offerings in design innovations, by Raseel Gujral Ansal herself. This one-of-a-kind retail concept store will present a range of limited edition pieces that ferment the brand’s legacy whilst ensuring it caters to all consumer segments.

Casa Pop with its all-embracing personality is aimed to appeal to the young, trendy, vibrant urban consumer from the age of 18 and beyond. Casa POP will carry the unparalleled design catalog of home accessories, wall art, apparel, jewellery, tableware and soft furnishings as well as vibrantly fun incidental furniture pieces. Supplementing the variety, Casa Pop will soon be encompassing a distinctively designed array of luggage pieces and crockery. The brand’s unique concept will be fulfilled via a dedicated showroom, alongside its own e-retail channel for the intriguing online shoppers.

Besides a variety of bespoke in-house collection, Casa Pop will also house an eclectic mix of curated brands including Namrata Kumar and Amethyst among others.

Casa Pop will be showcased at The Ambiance Mall, Vasant Kunj Thursday 13th November, 2014. The Casa Pop collection retails at the Casa Pop Showroom at The Ambience Mall, Vasant Kunj and will shortly be launched at The Gallery on M.G, as well as Raghuvanshi Mills, Parel, Mumbai.